Jeff likes to call himself a human sandwich board – he’s a walking advertisement for Which Wich and you’ll rarely see him out of black and yellow Which Wich gear (and you’ll never see him in a suit).
Jeff learned the hospitality industry from his father, who owns two sports bars in the Detroit area. After earning a bachelor’s degree at Michigan State and MBA from City University in Seattle, Jeff headed to Dallas in 1994 and developed dozens of successful independent restaurants, bars and nightclubs before deciding to focus on national concepts.